Building a Sequoia-funded quick commerce startup with ROQ

Without having a tech-team in place, within 3 months, VOLY was ready to enter the market with their quick commerce application.

Fast, faster, VOLY

The quick commerce market was in a gold-rush mood in 2021, and Australia was no exception. The young startup VOLY saw the opportunity to conquer the market by quickly developing a food delivery platform. The startup was still in its infancy and consisted of the core team around the founders.

Developing a functioning and scalable food delivery app in the shortest possible time was therefore a major challenge. While the staffing of product and engineering teams was still underway, development of the VOLY app had already begun. Working with ROQ, VOLY was nevertheless able to develop a comprehensive app that maps the entire purchasing process in a very short time:

$13M

Seed funding by Sequoia Capital

months from start to go-live

full-time software engineers at the start

"Kickstarting the development of the VOLY app and getting a head start to the market was essential for us. With the help of ROQ, we were able to launch our platform incredibly quickly."

Mark Heath, Co-founder and Co-CEO VOLY

VOLY built these features with the help of ROQ

The ROQ Suite supplies the essentials of the VOLY application. By not having to develop the essentials again, with a small development team, VOLY was able to take care of the individualization of the store system, the development of the smartphone app for end users, and the realization of complex functions such as the geographic clustering of orders.

User Management

Product search

Push Notifications

Order management incl. tracking

Real-time geographic tracking of delivery

Custom Event Tracking

Purchase and payment function

The client: VOLY

The Australian startup VOLY is the pioneer in the Australian quick commerce market. Within 15 minutes, the "on-demand supermarket" delivers to the customer's home. Speed was also the decisive factor when entering the market: founded only in 2021, VOLY was the first quick commerce company in Australia.

In December 2021, VOLY secured $13 million in funding from Sequoia Capital, whose early investments in companies such as Google, YouTube, WhatsApp, and Paypal have made them legends in tech finance.

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