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An individual customer portal with ROQ

Improved customer experience - provided at the agreed time and within the set budget.

Customer Portal

Digitization is moving into B2B business. The direct line to customers should be both effective and modern as well as personal. HELM AG offers this to its chemicals customers in a modern customer portal. Customers should be able to view their contract documents online, track current orders, see which quantities they have already called up, and purchase additional chemical products directly via the customer portal or contact their contact person to clarify any issues.HELM AG benefits threefold from the expansion of the digital customer relationship: 

  1. 1

    Improved customer experience through transparent billing information that can be accessed at any time, delivery status, etc.

  2. 2

    HELM AG employees can focus on revenue-relevant activities as administrative work is reduced.

  3. 3

    HELM AG gains transparency over sales processes in order to further control and optimize them.

A Customer Portal for Chemicals Devision of HELM AG

How does HELM AG use the ROQ Platform?

The ROQ Platform forms the basis of HELM AG’s new customer portal. Here, both customers and employees can view the current delivery status in a modern user interface, get an overview of the applicable contracts and follow current developments on the chemical market.

Highlight: the data in the customer portal comes from the company's own SAP system. HELM AG uses the latest standard SAP S/4 HANA. The ROQ Platform enables the seamless integration of this data.

It should be emphasised that data ownership is accounted for HELM. HELM provides the data via a secure SAP API interface for providers such as ROQ and always has control over the data and provides necessary flexibilit to be able to make adjustments to the customer portal itself in the future.


Why the ROQ Platform?

The ROQ Platform has extensive generic functionalities. For HELM AG, the components user management, authorisation (login, invitation function), messaging, SAP integration, file management, notifications, and content management were implemented.

This allowed the project team to focus more on relevant processes and data: Contract overview, deliveries and their workflow.

The project was successfully carried out according to the agreed upon timeframe and budget specifications by an IT project team from ROQ with support from HELM. This customer portal, which is available in two languages, is the starting point for further digitisation projects at HELM.

Comparison of development effort with and without the ROQ platform. Compared to the new development of all features, more than 50% of valuable developer time was saved.

More than 50% developer time saved on feature development.
Comparison of Customer Portal with and without ROQ

In addition to the quicker and more streamlined portal for customers, this approach also significantly reduces costs. Furthermore, relying on proven software increases the probability of success and ultimately the quality of the digital product. 

  • Quicker time-to-market

  • Better cost efficiency

  • High quality & probability of success

ROQ features used in the Customer Portal:

  • User management incl. invitation and login
  • Access Control Management (ACL)
  • Messaging system
  • Document Management
  • Content Management System (CMS)
  • Infrastructure (on Google Cloud Platform)
  • User Interface

The customer: HELM AG

HELM AG is a German company with its headquarters in Hamburg-Hammerbrook. The  company specialises in the trade of chemicals, plant protection, fertilisers and pharmaceuticals.

Currently, more than 1,500 employees at HELM AG work to provide consuming industries with the raw materials they need.

In the project described, ROQ Technology is working together with HELM AG's Chemicals division.

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