Alphalist Interview with Fabian Wesner
ROQ Founder Fabian Wesner talks in alphalist podcast about his experience
In an interview with the Alphalist podcast, host Tobias Schlottke talks to Fabian about his global projects with Rocket Internet, the exciting time at Spryker and the cumulative experience from three developed e-commerce systems. With this experience in tow, ROQ was founded.
A new online-shop every week - the company's own shop-system makes it possible
At Rocket Internet, online stores were rolled out every week in the early 2010s. To ensure that this worked smoothly, the company developed its own store system, which internally replaced Magento. The Rocket Internet store system "Alice+Bob" was launched.
This was followed by the next iteration, "Yves+Zed," which was further developed at Project A. This ultimately gave rise to Spryker, still one of the leading e-commerce systems on the market.
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Why are there no modular web app systems?
There are ready-made store systems for every online store, from sole traders to corporate groups. Companies without direct sales do not have the same luxury. Web applications that depict more complex business models than an online store have always been developed from scratch up to now.
In an online store, no one would ever think of developing the login function or the shopping cart from scratch - after all, they have been developed thousands of times over the years, and there are established best practices. Although this basic principle also applies to web applications, this attitude has not yet become established in the development of web applications.
You can listen to the whole episode on the alphalist website.
Do you have a question about ROQ or would you like to arrange an interview? Then just send us an email to email@example.com.